Friday, May 18, 2012
Monday, May 7, 2012
Living statues
Mercedes-Benz Australian Fashion Week
Living Statues
At Mercedes-Benz Australian Fashion Week, the ever-innovative Jayson Brunsdon presented his spring/summer 2012/13 collection as an art installation – the models posed like statues, while invitees wandered around them!
InStyle caught up with the fashion designer – who has been in the industry for more than 20 years – to chat about his latest collection, the future and which Oscar-nominated actress he'd love to dress…
What inspired your new collection?
"The collection is titled The Lady is a Tramp. I took my ladylike aesthetic and injected a dose of sultry, steamy sensuality. After travelling to Buenos Aires, I was inspired by the romance and passionate nature of Latin America, which led me towards Evita and ultimately Madonna – her early '90s style influenced the collection. I thought that was appropriate to these times, [it feels like we, as a society,] have been controlled a lot recently, [told] "don't spend, don't lose control". I wanted my lady to let herself go, and fall in love."
What keeps you inspired, season-to-season?
Fashion is always evolving in so many sti w years in fashion, in terms of the way it's sold and presented across the Internet. Fashion has become an [extension] of the entertainment industry, which is why I've chosen to do a cinematic presentation this year rather than a runway show.
You have dressed many high-profile people over the years. Who has been your favourite?
"Well, you can't beat a Crown Princess. Meeting and dressing Princess Mary [of Denmark] has to be my highlight because royalty is beyond celebrity, it's something more, something almost surreal. Mary has such grace, polish and sensuality. She's humble, in a very royal way!"
Who would you love to see wearing your designs?
"I'd love to see Michelle Williams in one of my designs because she's such an incredible talent. She's luscious and sexy, yet elegant and vulnerable. She [exudes] glamour, in the way Hollywood stars [of old] used to."
What's the best piece of career advice you've been given?
"Know your customer."
What's on on the horizon for the next 12 months?
"I've learnt that there's more to life than work so for me personally Im excited about returning to Latin America for a summer holiday. I love the colour and passion of Rio so Ill be going back as soon as I can."
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
Tuesday, May 1, 2012
Jayson Brunsdon - Mercedes - Benz Fashion Week Sydney
Jayson Brunsdon - Mercedes - Benz Fashion Week Sydney , a set on Flickr.
Via Flickr:
Sydney Australia, A model showcases designs by Jayson Brunsdon on The Box day two of Mercedes Benz Fashion week Australia, Spring Summer 2012/2013 at the Overseas Passenger Terminal
Photo by Eva Rinaldi/Splash News
Friday, April 27, 2012
Wednesday, April 25, 2012
Tuesday, April 3, 2012
Ronald McDonald TVC
Ronald McDonald, Vince Cantali, a photo by Eva Rinaldi Celebrity and Live Music Photographer on Flickr.
Via Flickr:
Ronald McDonald's Loose Change TVC
www.humanstatuebodyart.com.au
Monday, April 2, 2012
Kiehl’s apothecary: Chadstone David Jones counter gets Human Statue Bodyart promotion
The Kiehl’s apothecary health and beauty counter at Melbourne's Chadstone Shopping Centre is the latest Australian apothecary outlet to get a Human Statue Bodyart promotional living model.
In case you didn't know Kiehl’s was founded as an apothecary in New York’s East Village neighborhood over 160 years ago, and they have been expanding the luxury franchise outlets around Australia over the past number of years.
Ingredients are the single most important component their their products and they have always proudly displayed theirs.
Ingredients are not chosen on their aesthetic merit – only formulas with ingredients that are truly beneficial to the skin are selected. They select many naturally derived ingredients for use in the formulations, and they are committed to utilizing only the most gentle and efficacious formulas for maximum benefit and results.
Kiehl's is a very community and philanthropic minded company. Giving is the embodiment of "The Mission of Kiehl’s". Written over 30 years ago by Kiehl’s founding family, their Mission clearly stated their belief in the importance of giving back to the communities in which they serve customers every day.
For the Holiday season 2010, in stores in Australia only, Kiehl’s was pleased to announce a collaboration with one of the foremost recognized Australian iconic artists, Ken Done who is using his creative genius to help children in need around the world. With the shared vision to help to create safer, stronger local communities for children, the Kiehl’s and DONE partnership raised awareness and funds through the sale of a Limited Edition Crème de Corps Holiday Collection, comprised of a three-product offering. Each product in the collection featured the artwork of ‘Postcard June’ (2007, acrylic on canvas, 91 x 122cm). 100% of Kiehl’s net profits from the sale of each product in Australia were donated to UNICEF, the United Nations Children's Fund, the world’s leading advocate for children.
In Australia Kiehl’s continue to partner with leading charity, Red Kite. Every month they collect money to support children in need and organize shop for a cause events.
Kiehl's elected to use a Human Statue Bodyart model and campaign to help boost awareness of their Chadstone, Melbourne store display. The statue campaign was effective as it helped attract shoppers, extra walk through traffic at the shopping centre, as well as become a topic of conversation in the Australian beauty industry.
Kiehl's continues to innovate in an ultra impressive fashion - be it with products, services, or out of the box media and marketing campaigns.
Websites
Kiehl’s (Australia)
Human Statue Bodyart
David Jones
Human Statue Bodyart Flickr
Eva Rinaldi Photography Flickr
Subscribe to:
Posts (Atom)