Monday, August 29, 2011

Miranda Kerr- relaunch Kora Organic Skincare Sydney, by Eva Rinaldi 29th August 2011


Miranda Kerr was lovely in Sydney today at the and today she hit the David Jones store in Sydney at 12pm to relaunch of her Kora organics skincare range.

The supermodel signed autographs for fans and is clearly excited about it.

After having recently given birth to her baby Flynn, Miranda has said she was content to give up modelling and focus on her other projects if her body didn't bounce back.

"It's funny, but I really didn't mind if my body didn't go back to what it was before," Kerr said.
"I had decided during the pregnancy that between my skincare range, Kora Organics, and my book, Treasure Yourself, that there were plenty of other things I could do in my life.





Photo - Eva Rinaldi

Monday, August 22, 2011

Australasian Gaming Expo Report, by Eva Rinaldi - 22nd August 2011



Today was a important day on the Australian gaming industry calendar. It's the third and final day of the 2011 Australasian Gaming Expo, held at Darling Harbour in 'Sin City' Sydney, Australia. The event comes at a time where the spotlight on the Australian gambling industry may have never been brighter or so politically red hot.  My company, Human Statue Bodyart, was delighted to be in the thick of the action. Enter the events world of the Gaming Technologies Association...

Australasian Gaming Expo Open Day In Sydney...

Over 150 gaming - gambling exhibitors enjoyed day three at the Australasian Gaming Expo Open at Sydney's Darling Harbour. Dozens of big name brands were there including IGT (and its new 'Sex And The City' slot game), Aristocrat Technologies Australia, Ainsworth, Konami, WMS, ShuffleMaster and Bally. 

Most of the exhibitors were making a return appearance from last year. It appeared they're were more exhibitors than "punters".

It's a huge production, with over 15,000 square meters decked out in gambling gear.

While big name companies like IGT somewhat dominated the event, it was impossible not to also recognise some of the smaller operations, as well as a few of IGT's competitors of sorts, thanks to their considerable branding and marketing efforts.

Here's the list of all of entities I was blessed to be able to speak with and photograph:

IGT
Aristocrat Technologies Australia
Ainsworth 
Bally
Maxgaming
Keno
Paynter Dixon Hospitality
Tenrod Australia
Rohrig
Choice Paper & Imaging
Allpride Signs & Marketing
Paltronics Australasia
Maximun Light

As you can see from our photographs showcased on our Flickr, a great time was had by all, and the event was largely a success for all involved.

For the record, some of my personal favorite games are 'Sex And The City', 'The Phantom', 'Queen Of The Nile', 'Aussie Gold', 'Rose Tattoo', 'Jaws', 'Wheel Of Fortune' and Keno.

It's going to be interesting to see what poker machine manufacture is the one that will step up to battle with the red hot IGT slot - 'Sex And The City'. Will it be Australia's own Aristocrat or an international entrant.

Good on the organisers for also having coffee and bites on hand. 4.5 stars out of 5 for an excellent event, and we'll look forward to being on hand next year for more of the fun and games that is the Australasian Gaming Expo.





Websites

Australasian Gaming Expo

Gaming Technologies Association

Sydney Convention and Exhibition Centre Darling Harbour

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography

Human Statue Bodyart

Saturday, August 13, 2011

Specsavers Seeing Merit In Human Statues, by Eva Rinaldi - 13th August 2011


Popular Australian eyewear retailer Specsavers has shown significant vision and daring in its latest campaign incorporating human statues into its marketing and media mix.
It's marketing vision includes standing out from the pack, and they have embarked on a campaign incorporating solid sales material, superior customer service, fantastic products, and creativity... thanks to the eye catching human statues.
The Perth store campaign recently commenced and was a big hit. This was the latest state to employ the tactics in its Australia wide campaign that spread from NSW to SA, and has now hit WA.  Melbourne will be next, then back to NSW with Sydney's Parramatta Store makeover.
It's understood that many retail hot-shot masterminds from across the industry are watching the Specsavers - Human Statue Bodyart campaign closely, with rumblings other retailers are going to give the statues and possibly bodypainting a go, in order to not be overshadowed by the dynamic marketing tactics.
Brilliant marketing and media tactics shown by Specsavers, or not? The rumour mill says beancounters will know for certain in less than a month, but early indicators demonstrate the eyewear retailer has shown great vision with the campaign, and that the rewards have far exceeded the risk.
A number of major retail giants will soon be testing the waters with statues and bodypaint, and some leaders in the hotel - casino - resort sector will also be soon following suit, having caught wind of the campaign, with some also seeing some human statues in action at a certain Sydney hotel...something about "Hilton" and cabaret.
The retail industry remains divided as to if the statues were too "extreme" or not, but daring to be different may be one of the few ways to bring to life campaigns in the struggling retail sector.
*the writer is the director of Human Statue Bodyart

Websites

Friday, June 24, 2011

what a spectacle – Specsavers launch a Specsavers Human Statue in Westfield Parramatta

Saturday marked the launch of Specsavers’ premium Westfield Parramatta Store and Human Statue Bodyart celebrated the occasion by painting a bright green Human Statue spectacle in the Mall.

Eva Rinaldi painted the Human Statue completely green in Specsavers green, where passers-by could enjoy fun, and activities

Some of the carnival capers included: a fairy floss machine (serving green fairy floss of course)







WEBSITES:

www.specsavers.com.au/store-locator/parramatta

http://www.thrivepr.com.au/

http://www.humanstatuebodyart.com.au/

http://www.evarinaldi.com/

Thursday, June 23, 2011

Short+Sweet Sydney Bodyart



Each year, we gather emerging and established actors, writers and directors to present seasons of the best local and international ten-minute plays in Sydney (Newtown Theatre, Seymour Centre), Melbourne (Arts Centre) and Singapore (Esplanade, Arts House, NAFA). In 2007 the first Regional S+S was held in the Central Coast, and a Community version in the Dandenongs in Melbourne.

In 2007 the Short+Sweet Theatre Awards Night at the Arts Centre in Melbourne was videotaped by the Movie Network and aired on the Movie Extra channel in March. The ten plays of the final were shown, two at a time, as five 30 minute episodes with hosting by Josh Lawson and featuring commentary by Alex Dimitriades, Pia Miranda and Suzi Porter amongst others. Similarly, the Sydney festival was videotaped this year.

But the Short+Sweet Theatre family has many more members than just the main festival!
Fast+Fresh Theatre is the youth version of Short+Sweet Theatre, and started in Sydney in 2005 under the direction of Neil Gooding at the Parramatta Riverside Theatre, and has been going strong since then.

In 2007 the first Melbourne Fast+Fresh Theatre was presented at St Martin’s Youth Theatre and the Fairfax Theatre (Arts Centre) in May under the guidance of Festival Director Miki Oikawa. The first regional Fast+Fresh Theatre was held in Geelong this year.
Shorter+Sweeter Theatre - the ‘Best Of’ touring version of Short+Sweet Theatre - the program was successfully presented at Long Paddock and accepted for a three month five-state regional Australian Tour which took place in the first half of 2008.

The first truly international S+S festival was presented in Singapore. The inaugural two week festival was at held in April/May 2007 at the NAFA Black Box with the Awards Night at the Esplanade Theatres by the Bay. Alex Broun traveled to Singapore as Artistic Director to guide the local crew in their first season.

With the addition of Singapore Short+Sweet Theatre has become, to the best of our knowledge, the first ‘trans-national’ Theatre Festival in the world, and will followed by Malaysia in August this year. Our plans for world domination (ten minutes at a time) continue apace with NZ, the UK and USA.

The first Short+Sweet Song was held at NIDA in 2007 to present 10 minute musicals. It was back again this year at the Seymour Centre under the direction of Michael Huxley.

Short+Sweet Dance is an opportunity for established and emerging choreographers & dancers to combine their creative talents to present 10 minute dance works. The first festival was held in 2007 under the direction of Olivia Ansell.

But wait… there’s more! Here are a few new additions to the family…
With Shorter+Sweeter Kids we’re creating a show that will consist of 10-minute-or-less plays for children. In fact, we’re really creating two shows: one aimed at 4-8 year olds, and one aimed at 8-12 year olds.

The Short+Sweet Theatre One-Act Festival is our experiment with a festival of longer plays: minimum of 20 to maximum of 30 minutes. This festival will be staged in Sydney (at Newtown Theatre) from July 21 to August 16, 2008.

In 2008 Short+Sweet Theatre launched itself into the realm of cabaret by staging Short+Sweet Cabaret at The Butterfly Club. To accommodate the festival’s growth it is moving to Chapel off Chapel in November 2009.






 
 
 

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