Elle Macpherson new face of Invisible Zinc Myer Sydney, by Eva Rinaldi - 21st October 2011

               

Elle Macpherson

Elle Macpherson has scored her latest product endorsement, Invisible Zinc, letting the cat out of the bag at Myer Sydney today.

The famous super model is in Australia for both business and family matters (her father Peter Gow fighting a battle with cancer).

Elle looked great as she appeared in the popular Cosmetics Hall.

Friend Melissa Hoyer interviewed Elle on topics such as beauty products, lifestyle and what's she's learned about Suncare. Yes, of course Invisible Zinc got a mention by name, and the news was all good.

Myer group general manager Judy Coomber was very pleased about how everything went.

Elle, thank you for stopping by and letting us get some great shots, and all the best with your exciting business ventures and family matters in Australia.

Websites

Myer

http://www.myer.com.au/

Elle Macpherson official website

http://www.ellemacpherson.com/

Invisible Zinc

http://www.invisiblezinc.com/

Eva Rinaldi Photography Flickr

www.flickr.com/evarinaldiphotography

Eva Rinaldi Photography

www.evarinaldi.com

Music News Australia

www.musicnewsaustralia.com

Splash News

http://www.splashnews.com/

Splash News Online

http://www.splashnewsonline.com/

Extreme Cabaret Egyptian Harlequin Creature Does Hilton Zeta Bar, by Eva Rinaldi - 14th October 2011

Sydney’s Zeta Bar at the famous Hilton Hotel continued to delight with the extreme cabaret, the unique performance that is all the rage in Sydney, Australia.

If a drink and a splash of tease are your thing you have most come to the right place.

My Human Statue Bodyart was delighted to deliver a hot cabaret presentation, this time with a powerful Egyptian Babylonian mythological cabaret creature theme, finished off with black and white squares.

Tonight model Anastasiya Bakss was back again by demand, made up in an Egyptian Babylonian Extreme Cabaret Creature Feature' - ish mummy burlesque like number, with a black and white bodypaint on some of her extremities, and boy did it awake the crowd's 'Egyptian Yummy Mummy' fantasies.

You wouldn't have picked it, but tonight my 'Egyptian Babylonian Creature Feature' was made up in less than an hour. The creation was a massive hit at the Zeta Bar, and word quickly spread around other floors of the Hilton, until Zeta reached capacity crowd level.

A crowd member was overheard "It's my Extreme Cabaret Egyptian creature dream come true".

The extreme cabaret performances have rocked Hilton's Zeta Bar big time, and for this reason Hilton's around Australia, indeed around the world, are getting ready to add 'Extreme Cabaret' to their weekly line up. Last fortnight Hilton Surfers' Paradise got infiltrated by 'Extreme Cabaret', and they are eagerly awaiting another dose.

Snatch the chance to do Sydney in a unique fashion. Come again to Sydney Hilton next Friday night and check out 'extreme cabaret'. The Egyptian Babylonian Cabaret creature' has done her dash, and and being tucked back in her Mummy's tomb, but we heard a little something about Halloween themed cabaret monsters. Join us and see what all the excitement is about. Sweet dreams.

*photography by Eva Rinaldi Photography

*artistic creations by Human Statue Bodyart

Websites

Hilton Hotel Sydney

http://www.hiltonsydney.com.au/

Zeta Bar

www.zetabar.com.au

Zeta Bar - Extreme Cabaret profile

http://www.zetabar.com.au/Cabaret.html

Eva Rinaldi Photography Flickr

www.flickr.com/evarinaldiphotography

Eva Rinaldi Photography

www.evarinaldi.com

Human Statue Bodyart

www.humanstatuebodyart.com.au

Hilton Hotel Sydney Zeta Bar ‘extreme cabaret’ themes red hot, by Eva Rinaldi - 16th September 2011

Sydney’s Zeta Bar at the world famous Hilton Hotel continued to push the extreme cabaret, now a staple of Friday nights in 'Sin City'. 

If prohibition and tease are your thing, or vice if you prefer, you have come to the right place, or at least one of them, and you won't find a dirty old man, peeping tom or brown paper bag anywhere in sight from what we can muster.

My Human Statue Bodyart was thrilled to once again deliver a red hot and smoking cabaret presentation.

Cabaret lovers will be delighted to hear that the rumours continue to getting stronger that the 'Extreme Cabaret' theme will continue at Hilton Sydney much longer than the originally forecast 12 weeks. Word is that Hilton Hotels at the Gold Coast, New Zealand and even as far as the United Statues and Amsterdam are keen to incorporate extreme cabaret into their big entertainment nights.

Tonight it was Human Statue model Anastasiya Bakss made up in a bodypainting based black and red number that epitomised tease, burlesque and titillation.

The extreme cabaret performances have pumped blood into the Hilton's Zeta bar, and we know it's been wonderful for business. Downstairs at the Marble Bar has also appeared to have benefited by extra foot traffic and drinkies.

Zeta Bar biz king Grant Collins says of the nights "a late-1800s circus freak show crossed with 1920s-'30s sophistication".

Some of the most popular drinks at the moment include Absinthe (look for the sexy green bottle) and all things liquid nitrogen.

The fun and flirty Friday nights at Sydney Hilton have been one of the key watercooler conversation pieces in offices in and around Sydney's CBD for weeks.

Up to be tantalised in an appropriate cool and sexy fashion? Snatch the opportunity to do 'Sin City' Sydney like it should be done. You can bet that Sydney Hilton will be pumping again next Friday, and its got lots to do about 'extreme cabaret'. Join us and see what all the fuss is about boys and girls. Sweet dreams.

Zeta Bar

www.zetabar.com.au

Hilton Hotel Sydney

www.hiltonsydney.com.au

Eva Rinaldi Photography

www.evarinaldi.com

Eva Rinaldi Photography Flickr

www.flickr.com/evarinaldiphotography

Specsavers continues NSW business expansion via bodypaint, by Eva Rinaldi - 16th September 2011

The ultra popular Australian eyewar retailer Specsavers has continued to show significant vision and daring in its latest campaign incorporating human statues into its marketing and media mix.

No, we're not talking about Alex Perry being the public face and voice of the company either, but rather a more measured media and marketing mix incorporating bodypaint and themed costumes.

It's marketing vision includes standing out from the pack, and they have again ramped up their campaign incorporating sales 101, superior customer service, quality products, and creativity... thanks to the eye catching human statues.

Last week Specsavers launched their Perth store, but today it was time for NSW via the Winston Hills store, following the lead from the Wetherill Park store this past Wednesday.

Specsavers is currently enjoying an Australia wide campaign which has been running like a freight train from NSW to SA, across to WA, and has now come back full circle to NSW via Western Sydney outlets in the heart of "Boganville".

It's been confirmed that countless retail masterminds from across the nation are watching the Specsavers - Human Statue Bodyart campaign closely, with rumblings dozens of other retailers are going to give the statues and bodypainting a go, in order to not be overshadowed by the dynamic and somewhat daring marketing tactics.

Impressive marketing and media tactics shown by Specsavers, or not? The watercooler chat states beancounters will know for certain in a matter of weeks, and early indicators demonstrate the eyewear retailer has shown great vision with the campaign, and that the rewards have far exceeded the risk.

A number of major retail giants such as Westfield's will soon be testing the waters with statues and bodypaint, and some heavyweights in the hotel - casino - resort sector will also be soon following suit, having caught wind of the campaign, with some also seeing human statues in action at a certain Sydney hotel...something about "Hilton" and extreme cabaret.

The retail industry is remaining divided as to if the statues were too "extreme" or not, but daring to be different may be one of the few ways to bring to life campaigns in the struggling retail sector.

*the writer is the director of Human Statue Bodyart

Specsavers

http://www.specsavers.com.au

Human Statue Bodyart

http://www.humanstatuebodyart.com.au

Eva Rinaldi Photography

http://www.evarinaldi.com

Eva Rinaldi Photography Flickr

http://www.flickr.com/evarinaldiphotography

Mulberry celebrates Vogue's Fashion Night Out in Sydney, by Eva Rinaldi - 8th September 2011

The countryside came to town at Westfield Sydney... it was the Mulberry Autumn Winter 2011 collection, with foxes feathers, woodlands and all manner of wonderful creatures inspiring their newest offerings.

It was a night of fashion, fun, traditional and eclectic English touches, with mojitos, face-painting, cupcakes, prizes and of course, celebs.

If you didn't know, Mulberry is part of Club 21 - an international leader in lifestyle luxury.

The big picture in the industry selling product, and gift bag giveaways are all the rage, but don't expect "discounts" as such. Celebs and the right media buzz push the machine along, and positive reviews are highly sought after. A positive point of difference, such as Mulberry's foxes and friends, helps their campaign stay in the spotlight. Bodyart was used most effectively, and we hear that many of their competitors will give the paint a go at their next big fashion event.

Vogue Australia editor-in-chief Kirstie Clements was delighted about the way the whole event came together.

Vogue's Fashion Night Out is officially supported by the City of Sydney, and saw 600 retailers host in-store shopping events and special offers, including extended trading hours, designer meet and greets, cocktails and live performances.

The free event was open to all members of the public and included stores throughout Pitt Street Mall, Castlereagh St, Elizabeth St, Martin Place, David Jones, Myer and Westfield Sydney.

Big names at the event included Grant Pearce, men’s fashion director Condé Nast Hong Kong, VFNO ambassador Jessica Gomes, Lord Mayor Clover Moore and Westfield group managing director Australia and New Zealand, Robert Jordan.

Vogue Australia even debuted an iPhone application, 'Vogue VIP at VFNO', designed to deliver tips and premium offers on shopping and fashion.

Tonight Mulberry was one of the big stand outs and offered up fab fashion, eclectic English touches, and friends and guests sipped on berry mojitos, doubled with toadstool cupcakes.

Yes fashion insiders, it was the place to be seen and expect many of the night's wares to be the hottest fashions items this season.

Protect our foxes equal to man and womens best friend. R.I.P Buffy

*Mulberry is a client of Human Statue Bodyart

Websites

Mulberry (Club 21 Global)

http://www.club21global.com/SINGAPORE/EN/LIST_BRAND/Mulberry/

Club 21 Global

http://www.club21global.com

Vougue Fashion's Night Out

http://fashionsnightout.vogue.com.au

Human Statue Bodyart

http://www.humanstatuebodyart.com.au

Eva Rinaldi Photography Flickr

http://www.flickr.com/evarinaldiphotography

Eva Rinaldi Photography

http://www.evarinaldi.com

Music News Australia

http://www.musicnewsaustralia.com

Miranda Kerr- relaunch Kora Organic Skincare Sydney, by Eva Rinaldi 29th August 2011

Miranda Kerr was lovely in Sydney today at the and today she hit the David Jones store in Sydney at 12pm to relaunch of her Kora organics skincare range.

The supermodel signed autographs for fans and is clearly excited about it.

After having recently given birth to her baby Flynn, Miranda has said she was content to give up modelling and focus on her other projects if her body didn't bounce back.

"It's funny, but I really didn't mind if my body didn't go back to what it was before," Kerr said.
"I had decided during the pregnancy that between my skincare range, Kora Organics, and my book, Treasure Yourself, that there were plenty of other things I could do in my life.

Photo - Eva Rinaldi

Australasian Gaming Expo Report, by Eva Rinaldi - 22nd August 2011

Today was a important day on the Australian gaming industry calendar. It's the third and final day of the 2011 Australasian Gaming Expo, held at Darling Harbour in 'Sin City' Sydney, Australia. The event comes at a time where the spotlight on the Australian gambling industry may have never been brighter or so politically red hot.  My company, Human Statue Bodyart, was delighted to be in the thick of the action. Enter the events world of the Gaming Technologies Association...

Australasian Gaming Expo Open Day In Sydney...

Over 150 gaming - gambling exhibitors enjoyed day three at the Australasian Gaming Expo Open at Sydney's Darling Harbour. Dozens of big name brands were there including IGT (and its new 'Sex And The City' slot game), Aristocrat Technologies Australia, Ainsworth, Konami, WMS, ShuffleMaster and Bally. 

Most of the exhibitors were making a return appearance from last year. It appeared they're were more exhibitors than "punters".

It's a huge production, with over 15,000 square meters decked out in gambling gear.

While big name companies like IGT somewhat dominated the event, it was impossible not to also recognise some of the smaller operations, as well as a few of IGT's competitors of sorts, thanks to their considerable branding and marketing efforts.

Here's the list of all of entities I was blessed to be able to speak with and photograph:

IGT

Aristocrat Technologies Australia

Ainsworth 

Bally

Maxgaming

Keno

Paynter Dixon Hospitality

Tenrod Australia

Rohrig

Choice Paper & Imaging

Allpride Signs & Marketing

Paltronics Australasia

Maximun Light

As you can see from our photographs showcased on our Flickr, a great time was had by all, and the event was largely a success for all involved.

For the record, some of my personal favorite games are 'Sex And The City', 'The Phantom', 'Queen Of The Nile', 'Aussie Gold', 'Rose Tattoo', 'Jaws', 'Wheel Of Fortune' and Keno.

It's going to be interesting to see what poker machine manufacture is the one that will step up to battle with the red hot IGT slot - 'Sex And The City'. Will it be Australia's own Aristocrat or an international entrant.

Good on the organisers for also having coffee and bites on hand. 4.5 stars out of 5 for an excellent event, and we'll look forward to being on hand next year for more of the fun and games that is the Australasian Gaming Expo.

Websites

Australasian Gaming Expo

http://www.austgamingexpo.com

Gaming Technologies Association

http://www.gamingta.com

Sydney Convention and Exhibition Centre Darling Harbour

http://www.scec.com.au

Eva Rinaldi Photography Flickr

http://www.flickr.com/evarinaldiphotography

Eva Rinaldi Photography

http://www.scec.com.au

Human Statue Bodyart

http://www.humanstatuebodyart.com.au