Eva Rinaldi Artist: September 2011

Friday, September 16, 2011

Hilton Hotel Sydney Zeta Bar ‘extreme cabaret’ themes red hot, by Eva Rinaldi - 16th September 2011

Sydney’s Zeta Bar at the world famous Hilton Hotel continued to push the extreme cabaret, now a staple of Friday nights in 'Sin City'.

If prohibition and tease are your thing, or vice if you prefer, you have come to the right place, or at least one of them, and you won't find a dirty old man, peeping tom or brown paper bag anywhere in sight from what we can muster.

My Human Statue Bodyart was thrilled to once again deliver a red hot and smoking cabaret presentation.

Cabaret lovers will be delighted to hear that the rumours continue to getting stronger that the 'Extreme Cabaret' theme will continue at Hilton Sydney much longer than the originally forecast 12 weeks. Word is that Hilton Hotels at the Gold Coast, New Zealand and even as far as the United Statues and Amsterdam are keen to incorporate extreme cabaret into their big entertainment nights.

Tonight it was Human Statue model Anastasiya Bakss made up in a bodypainting based black and red number that epitomised tease, burlesque and titillation.

The extreme cabaret performances have pumped blood into the Hilton's Zeta bar, and we know it's been wonderful for business. Downstairs at the Marble Bar has also appeared to have benefited by extra foot traffic and drinkies.

Zeta Bar biz king Grant Collins says of the nights "a late-1800s circus freak show crossed with 1920s-'30s sophistication".

Some of the most popular drinks at the moment include Absinthe (look for the sexy green bottle) and all things liquid nitrogen.

The fun and flirty Friday nights at Sydney Hilton have been one of the key watercooler conversation pieces in offices in and around Sydney's CBD for weeks.

Up to be tantalised in an appropriate cool and sexy fashion? Snatch the opportunity to do 'Sin City' Sydney like it should be done. You can bet that Sydney Hilton will be pumping again next Friday, and its got lots to do about 'extreme cabaret'. Join us and see what all the fuss is about boys and girls. Sweet dreams.

Zeta Bar

www.zetabar.com.au

Hilton Hotel Sydney

www.hiltonsydney.com.au

Eva Rinaldi Photography

www.evarinaldi.com

Eva Rinaldi Photography Flickr

www.flickr.com/evarinaldiphotography

Specsavers continues NSW business expansion via bodypaint, by Eva Rinaldi - 16th September 2011

The ultra popular Australian eyewar retailer Specsavers has continued to show significant vision and daring in its latest campaign incorporating human statues into its marketing and media mix.

No, we're not talking about Alex Perry being the public face and voice of the company either, but rather a more measured media and marketing mix incorporating bodypaint and themed costumes.

It's marketing vision includes standing out from the pack, and they have again ramped up their campaign incorporating sales 101, superior customer service, quality products, and creativity... thanks to the eye catching human statues.

Last week Specsavers launched their Perth store, but today it was time for NSW via the Winston Hills store, following the lead from the Wetherill Park store this past Wednesday.

Specsavers is currently enjoying an Australia wide campaign which has been running like a freight train from NSW to SA, across to WA, and has now come back full circle to NSW via Western Sydney outlets in the heart of "Boganville".

It's been confirmed that countless retail masterminds from across the nation are watching the Specsavers - Human Statue Bodyart campaign closely, with rumblings dozens of other retailers are going to give the statues and bodypainting a go, in order to not be overshadowed by the dynamic and somewhat daring marketing tactics.

Impressive marketing and media tactics shown by Specsavers, or not? The watercooler chat states beancounters will know for certain in a matter of weeks, and early indicators demonstrate the eyewear retailer has shown great vision with the campaign, and that the rewards have far exceeded the risk.

A number of major retail giants such as Westfield's will soon be testing the waters with statues and bodypaint, and some heavyweights in the hotel - casino - resort sector will also be soon following suit, having caught wind of the campaign, with some also seeing human statues in action at a certain Sydney hotel...something about "Hilton" and extreme cabaret.

The retail industry is remaining divided as to if the statues were too "extreme" or not, but daring to be different may be one of the few ways to bring to life campaigns in the struggling retail sector.

*the writer is the director of Human Statue Bodyart

Specsavers

http://www.specsavers.com.au

Human Statue Bodyart

http://www.humanstatuebodyart.com.au

Eva Rinaldi Photography

http://www.evarinaldi.com

Eva Rinaldi Photography Flickr

http://www.flickr.com/evarinaldiphotography

Thursday, September 8, 2011

Mulberry celebrates Vogue's Fashion Night Out in Sydney, by Eva Rinaldi - 8th September 2011

The countryside came to town at Westfield Sydney... it was the Mulberry Autumn Winter 2011 collection, with foxes feathers, woodlands and all manner of wonderful creatures inspiring their newest offerings.

It was a night of fashion, fun, traditional and eclectic English touches, with mojitos, face-painting, cupcakes, prizes and of course, celebs.

If you didn't know, Mulberry is part of Club 21 - an international leader in lifestyle luxury.

The big picture in the industry selling product, and gift bag giveaways are all the rage, but don't expect "discounts" as such. Celebs and the right media buzz push the machine along, and positive reviews are highly sought after. A positive point of difference, such as Mulberry's foxes and friends, helps their campaign stay in the spotlight. Bodyart was used most effectively, and we hear that many of their competitors will give the paint a go at their next big fashion event.

Vogue Australia editor-in-chief Kirstie Clements was delighted about the way the whole event came together.

Vogue's Fashion Night Out is officially supported by the City of Sydney, and saw 600 retailers host in-store shopping events and special offers, including extended trading hours, designer meet and greets, cocktails and live performances.

The free event was open to all members of the public and included stores throughout Pitt Street Mall, Castlereagh St, Elizabeth St, Martin Place, David Jones, Myer and Westfield Sydney.

Big names at the event included Grant Pearce, men’s fashion director Condé Nast Hong Kong, VFNO ambassador Jessica Gomes, Lord Mayor Clover Moore and Westfield group managing director Australia and New Zealand, Robert Jordan.

Vogue Australia even debuted an iPhone application, 'Vogue VIP at VFNO', designed to deliver tips and premium offers on shopping and fashion.

Tonight Mulberry was one of the big stand outs and offered up fab fashion, eclectic English touches, and friends and guests sipped on berry mojitos, doubled with toadstool cupcakes.

Yes fashion insiders, it was the place to be seen and expect many of the night's wares to be the hottest fashions items this season.