what a spectacle – Specsavers launch a Specsavers Human Statue in Westfield Parramatta

Saturday marked the launch of Specsavers’ premium Westfield Parramatta Store and Human Statue Bodyart celebrated the occasion by painting a bright green Human Statue spectacle in the Mall.

Eva Rinaldi painted the Human Statue completely green in Specsavers green, where passers-by could enjoy fun, and activities

Some of the carnival capers included: a fairy floss machine (serving green fairy floss of course)

WEBSITES:

www.specsavers.com.au/store-locator/parramatta

http://www.thrivepr.com.au/

http://www.humanstatuebodyart.com.au/

http://www.evarinaldi.com/

Short+Sweet Sydney Bodyart

Each year, we gather emerging and established actors, writers and directors to present seasons of the best local and international ten-minute plays in Sydney (Newtown Theatre, Seymour Centre), Melbourne (Arts Centre) and Singapore (Esplanade, Arts House, NAFA). In 2007 the first Regional S+S was held in the Central Coast, and a Community version in the Dandenongs in Melbourne.

In 2007 the Short+Sweet Theatre Awards Night at the Arts Centre in Melbourne was videotaped by the Movie Network and aired on the Movie Extra channel in March. The ten plays of the final were shown, two at a time, as five 30 minute episodes with hosting by Josh Lawson and featuring commentary by Alex Dimitriades, Pia Miranda and Suzi Porter amongst others. Similarly, the Sydney festival was videotaped this year.

But the Short+Sweet Theatre family has many more members than just the main festival!
Fast+Fresh Theatre is the youth version of Short+Sweet Theatre, and started in Sydney in 2005 under the direction of Neil Gooding at the Parramatta Riverside Theatre, and has been going strong since then.

In 2007 the first Melbourne Fast+Fresh Theatre was presented at St Martin’s Youth Theatre and the Fairfax Theatre (Arts Centre) in May under the guidance of Festival Director Miki Oikawa. The first regional Fast+Fresh Theatre was held in Geelong this year.
Shorter+Sweeter Theatre - the ‘Best Of’ touring version of Short+Sweet Theatre - the program was successfully presented at Long Paddock and accepted for a three month five-state regional Australian Tour which took place in the first half of 2008.

The first truly international S+S festival was presented in Singapore. The inaugural two week festival was at held in April/May 2007 at the NAFA Black Box with the Awards Night at the Esplanade Theatres by the Bay. Alex Broun traveled to Singapore as Artistic Director to guide the local crew in their first season.

With the addition of Singapore Short+Sweet Theatre has become, to the best of our knowledge, the first ‘trans-national’ Theatre Festival in the world, and will followed by Malaysia in August this year. Our plans for world domination (ten minutes at a time) continue apace with NZ, the UK and USA.

The first Short+Sweet Song was held at NIDA in 2007 to present 10 minute musicals. It was back again this year at the Seymour Centre under the direction of Michael Huxley.

Short+Sweet Dance is an opportunity for established and emerging choreographers & dancers to combine their creative talents to present 10 minute dance works. The first festival was held in 2007 under the direction of Olivia Ansell.

But wait… there’s more! Here are a few new additions to the family…
With Shorter+Sweeter Kids we’re creating a show that will consist of 10-minute-or-less plays for children. In fact, we’re really creating two shows: one aimed at 4-8 year olds, and one aimed at 8-12 year olds.

The Short+Sweet Theatre One-Act Festival is our experiment with a festival of longer plays: minimum of 20 to maximum of 30 minutes. This festival will be staged in Sydney (at Newtown Theatre) from July 21 to August 16, 2008.

In 2008 Short+Sweet Theatre launched itself into the realm of cabaret by staging Short+Sweet Cabaret at The Butterfly Club. To accommodate the festival’s growth it is moving to Chapel off Chapel in November 2009.

 

http://www.evarinaldi.com/

 

http://www.humanstatuebodyart.com.au/

 

Skins Bodypaint Launch City To Surf

bodyart by Eva Rinaldi

skins bodypaint

http://www.humanstatuebodyart.com.au/

Levity Launch Levi's bodyart Oxford Art Factory

Bodyart By Eva Rinaldi

http://www.humanstatuebodyart.com.au/

 

SYNCHRONISED SWIMMING: THE LATEST 'MUST-TRY' FITNESS TREND

Schick Intuition Challenge synchronised swimming (temporary tattoos by Human Statue Bodyart)

Schick invites women to transform their legs at free synchro classes

Legs were in the air tonight at Sydney's Andrew Boy Charlton swimming pool as synchronised swimming became the latest 'must-try' fitness trend! As the city lights went down the Schick Sydney Emeralds displayed the moves that keep their legs in such great shape and brought synchronised swimming into the 21st Century in an amazing demonstration of skill, stamina and grace.

To keep fit women of Australia have tried pole dancing, trapeze, perhaps even Burlesque, now they're being encouraged to try synchronised swimming! Schick is inviting women to dip their toes in the water and take the Schick Intuition Challenge- free synchronised swimming classes at select Fitness First gyms along the east coast of Australia.

Campaign ambassador Giaan Rooney said, "As a former Olympic swimmer who is used to mainly swimming laps in the pool, synchronised swimming looks amazing fun. I'm encouraging everyone (even my friends) to come down and take the Schick Intuition Challenge classes. It's just the basics so women needn't be nervous and what better way to tone those bums and tums!"

The Schick Intuition Challenge classes will be taught by the Schick Sydney Emeralds and even non-Fitness First members can come in and take a class for free.

· NSWo o 29th September 2009 - Fitness First St Leonards, 55 Christie Street, St Leonards NSW
o o Class 1: 7-7:45pm and Class 2: 7:45-8.30pm


· QLDo o 29th September 2009 - Fitness First Lutwyche, 461-473 Lutwyche Street, Lutwyche QLD 4030
o o Class 1: 6:30-7:15pm and Class 2: 7:15-8pm


· VICo o 30th September 2009 - Fitness First Bayside, 241-245 Bay Road, Highett, VIC 3190
o o Class 1: 6-6:45pm and Class 2: 6:45-7:30pm

http://www.humanstatuebodyart.com.au

Sydney Body bike ride

Sydney Body bike ride

All welcome. You can ride in your clothes or your swimmers. Paint is provided free by the Matisse Derivan paint company. 100% of funds raised go to the Children's Cancer Institute Australia. The limited expenses of the ride (promotion etc) are covered by Randwick City Council.

Help us raise funds for Child Cancer Research and promote Healthy, Sustainable living.

We are campaigning for off-road cycle paths alongside every major railway line so that we can all help fight Global Warming by commuting to work on our bicycles.

We need more Volunteers! If you can help please write to us at mailto:sbarhq@yahoo.com.au

Bodyart by Eva Rinaldi

http://www.humanstatuebodyart.com.au/

Real taste zero sugar bodyart

Bodypaint by Eva Rinaldi

“Real taste zero sugar” is the slogan printed on the bottle of Coca-Cola Zero, a Classic-like taste cola with zero-calorie newly launched in mainland China. With black packaging, the visual identity of Coke Zero retains the iconic visual elements of the Coca-Cola brand but presented in a simpler, bolder and more modern way, a personality more appealing to its target audience of young men.

The new product Coke Zero was first sold in convenience stores in Guangzhou in early January 2008, and now it is available in all retail outlets in Guangzhou, Shenzhen, Dongguan, and Zhuhai, four major cities across Guangdong province. “Coca-Cola Zero is a new member of our product portfolio of more than 50 beverages launched in China. It is not only the company’s first important new product launch in 2008, but also the most successful product innovation in the past few years. With special features of Coke Classic-like taste and zero sugar, Coke Zero is certainly set to create a new wave in the beverage market of China, especially in the sugar-free sector.

By the end of March, Coke Zero has entered into the retail channels of more Metropolitan areas such as Shanghai and Beijing, with small-scale tentative promotional activities along the way. One thing can be sure is that as temperature is getting higher, so is the intensity of the marketing campaign of Coke Zero across China. The only message that Coca-Cola has been trying to communicate in the marketing campaign is quite simple: great original Coke flavor zero sugar, which features in the advertising and on the packaging.

The message would make Coke Zero more appealing to young male consumers¡ªthe target audience of the product and major drinkers of carbonated beverages, who have become more calorie-conscious with age but still want more flavor than most diet colas.

Coke Zero isn’t the first sugar-free cola launched in mainland China in Coke family. Diet Coke has been available in the grocery stores across China for nearly a decade. With features more attractive to young women who care about their body lines and calorie-conscious mature adults, Diet Coke is the third best selling soft drink brand in the world, but in China it is not even close to where it is in the global market, mainly due to the relatively low recognition of the healthy image of sugar-free concept among Chinese consumers compared to consumers in the developed countries, and lack of effective marketing of Diet Coke.

Therefore after almost ten years Diet Coke hasn’t been able to make a breakthrough among young cola drinkers, and remained a marginal player in Chinese soft drink market. Having said that, the awareness of sugar-free and low-calorie alternative has been growing rapidly among Chinese consumers in the past decade, which prepared the stage for the big-time launch of Coke Zero today in China.

Coca-Cola Zero made its nation wide debut in the U.S. in June 2005, and it is the third major Coke brand after Coke Classic and Diet Coke, and the second sugar-free Coke. Over the past three years, Coke Zero, supported by an extensive marketing campaign, has successfully penetrated into more than 50 countries and regions around the world, and achieved homeruns almost instantly in most of those markets, which haven’t been seen for quite some time after a long list of attempts by Coca-Cola.

It was reported that Coca-Cola Zero was the most successful new food and beverage launch in some of those markets, and reignited the whole cola category. Coke Zero was launched in Hong Kong in March last year, and received warm welcome by a broad range of local consumers. According to a survey made in September last year, the Coke Zero brand recognition estimated at 92% in Hong Kong. The successful launch of Coke Zero in Hong Kong also brought new lives into other Coca-Cola products in the category, and drove double-digit sales growth year-on-year in the cola sector.

Given that the carbonated beverage markets of the developed countries remained stagnant or in fact declining for quite some time due to its maturity, what Coke Zero has achieved so far is nothing but phenomenal.

The difference between Diet Coke and Coke Zero in market positioning is subtle. Diet Coke, with white and silver packaging and mild flavor, is liked more by women and mature adults who are  more health-conscious and put calorie-free first. Coke Zero instead hits young male consumers right on with stronger, more Coke Classic-like flavor. The black packaging of Coke Zero connoted stronger, bolder flavor, and unique and cool personality.

Coke Zero was sweetened with a blend of aspartame and acesulfame potassium(ace-k) when it debuted in the U.S., and the blend of sweeteners could change in different countries. Coke Zero sold in China is sweetened with a blend of aspartame, acesulfame potassium(ace-k), and sucralose.

As always before any major new product introduction, Coca-Cola did an extensive in-depth market trend research before giving the launch of Coke Zero a green light in China. The timing of the launch and the early success of Coke Zero in China would demonstrate that the recognition of the healthy image of sugar-free is increasing fast, and those who live in the metropolitan areas are about ready to widely accept zero sugar products as the mainstreamers instead of marginal players. It took nearly two decades for Diet Coke to travel to China from the day it was born in the U.S., and the sales figure was lackluster after almost a decade.

It took only three years for Coke Zero to make its debut in the Chinese market since it was born, and it is almost a hit only after initial small-scale marketing. One of the reasons for the different fate of the two sugar-free Coke in China is that the difference between consumers of China and developed countries in the awareness levels of sugar-free concept is narrowing fast in the past decade.

There are reasons to believe that Coca-Cola will carry on the same extensive marketing campaign for Coke Zero in China as what it has done in other countries, and keep the same intensity and scale if not going even further. That would be the first ever marketing campaign for a product with sugar-free as the theme of the campaign, putting through mass media targeting general public in mainland China.

If that is the case, this marketing campaign could be the milestone in course of the popularization of sugar-free food and beverage alternative in China, and a big boost to the players in the sugar-free products industry.

 

http://www.humanstatuebodyart.com.au/

 

Her body of work is healthy - 1st April 2008(Credit: Blacktown Sun)

Lui Cantali

Young Blacktown boy Lui Cantali is among 12 other children who were body-painted to help raise funds for World Vision.

His mum Maria Cantali watched when artist Eva Rinaldi painted a water melon on the body of Lui, 2, for the World Vision's 2009 calendar last week.
She said that she is proud her son had played a part in this worthy cause.
Ms Rinaldi and her team body painted a dozen children aged from two to 10 years.

Her spokeswoman said the themes were food, water, education, school, playtime and vegetation.
The calendar is for sale for $17 at all newsagencies across the country from October.

"All funds raised from the project will go to World Vision, the spokeswoman said. "The painting of the children will be shown on the Disney Channel early next month."

She said Ms Rinaldi wanted help raise awareness of children living in poverty.
"Eva said it was great fun to work with kids but that one needed to be very patient. I got the kids for her through local schools and by asking friends with young children to help."
Ms Rinaldi has been a body painting artist for five years and has won many awards.

She won People's Choice Award for the Chalk The Walk awards with her piece called Mother Earth in 2006.

"It was the birth of her son that first led her to face painting at children's birthday parties. Being a single mother she knows it's hard to raise children and she wants to use her talent to help poor children of the world."
A World Vision spokeswoman said that although they didn't commission the calendar it would welcome any assistance from the community in raising funds for them.

Kayleb Cantali

Joseph Rinaldi

Mason Ward

bodyart by Eva Rinaldi

Profiles

http://www.humanstatuebodyart.com.au/

http://www.evarinaldi.com/

Website

World Vision Australia

Eyeballs Eyewear bodypaint window demonstration

 

Eyeballs Eyewear is Sydney’s leading independent retailer in designer optical eyewear and sunglasses. Established for over 16 years in Paddington, providing quality primary eye-care and the absolute latest in fashion eyewear. We offer the most extensive high-quality frame collections, with trained friendly staff to help you select the perfect eyewear.

 

Eyeballs offers Australia’s hottest and most exclusive Eyewear collections. Brands such as Chrome Hearts, Chanel, Dita, Tom Ford, Dsquared, Ray Ban, Persol, Alain Mikli, Jono Hennessy, Marc Jacobs, Maui Jim, Mykita, Gucci, Dolce & Gabbana and YSL.

The store is centrally located on fashionable Oxford street in Paddington, near the corner of boutique William Street. We provide a complete package for your vision and the health of your eyes. Along with the careful fitting of prescription Optical glasses and Contact lenses, we provide our customers with the most fashionable eyewear, combining them with up-to-the-minute lens technology.

 

Description

The team at Eyeballs Eyewear are highly committed to maintaining quality service, providing customers with full explanations of treatment options; including spectacles, contact lenses, surgery and laser treatment. A full service Lens laboratory is on the premises to ensure fast and efficient service, using the highest quality lens materials. These include the latest and thinnest Easy-adapt Multifocals, Polarized sunglasses and Computer/Office lenses. We also make sure all coatings and tints are done to the highest industry standards, so you and your glasses always look their best!!

 

 

http://www.humanstatuebodyart.com.au/

 

Eva Rinaldi Artist and Bodypainter corporate showcase

Eva Rinaldi Artist and Bodypainter is based in Sydney, Australia based bodyart, bodypainting and human statue creative arts, marketing and events company.
They were established in 2001 by creative artist and photographer, Eva Rinaldi.
Human Statue Bodyart helps brands and individuals stand out from the pack, and assists them in meeting their image and branding aims and objectives.
Some of the brands that Human Statue Bodyart have assisted in their campaigns include Virgin, VW, Holden, IGT, World Vision, Anglicare, Skins, Eclipse, Waste and Recycling Expo, Peroni, Sony Music BMG, EMI, Levity Music, Karvezide, ANZ, Oxford Arts Factory, Levis, Tourism Australia, City Of Sydney, African Tourism, National Rugby League, Australian Shooting Championships, Corona, Schick, Vorafone, Sydney Opera Bar and Coca-Cola.
Human Statue Bodyart is the recognised leader in the Australian bodypainting and human statue creation industry and is frequently mentioned in the Australian and international news media.
They have won a number of awards and commendations over the years including media social and community entrepreneur of the month, Chalk The Walk and Penrith Arts Prize.
Contact Eva and her team today to see who they can help make you stand out from the pack.
Client Profiles
IGT
Coca-Cola
Levis
Skins
Sydney Opera Bar
Australian Waste and Recycling Expo
Eclipse
City Of Sydney
VW
Heittich Australia
Peroni
Anglicare
Sydney Bodyart Bike Ride
Sea Shepherd
Oprah Winfrey
Corona
Website
Human Statue Bodyart
Attention Media:
Contact Human Statue Bodyart, Eva Rinaldi on 0458 705 825 e: bodyartist@bigpond.com


 

IGT gets to the point with Gold Fever Human Statues

Gold Fever Human Statue Bodyart

SYDNEY, NSW -  IGT announces it now has a new module -for its Systems solution - called Xtra Credit^™, which delivers additional playing time for players and enables venues to reduce their liability held in unredeemed reward points.  Approved in NSW, Xtra Credit^™ is now differentiating the gaming experience in six NSW clubs, including Western Suburbs League Club Campbelltown, Merrylands RSL, Club Five Dock, Ryde Eastwood Leagues and Blacktown Workers Club.

Working in conjunction with IGT's Advantage Club, Xtra Credit^™ enables venues to create a personalised incentive program for players that rewards loyalty and allows players to convert their points on the machine. These are used as extra credits for more game play and longer entertainment.  IGT's Xtra Credit^™ is fully portable between any manufacturer's machines and across all games and denominations.  Players can stop and start redeeming points at any time; additionally, any winnings earned from playing in Xtra Credit^™ mode go to the game's credit meter and can be cashed out. 

Michael Cheers, IGT Systems sales manager commented: "From a player's perspective, Xtra Credit offers greater customer satisfaction, as they have the power to control how, when and where their reward points are used.  Xtra Credit benefits venues by reducing loyalty point liability, administration and marketing costs, and increasing carded play, as well as providing access to information improve service to meet members' needs." 

"One additional feature is that this also includes a voluntary pre-commitment solution which forward-thinking venues can offer to members," Cheers added. 

http://www.humanstatuebodyart.com.au/